-BREAK A LEG-

We are Visual Interactive Designers from Massey University working on a campaign for Downstage Theatre Company

Here we’ve shown how a photograph can be used for the poster imagery rather than the original illustration we created.

The poster wall shows how our designs would stand out in an image-saturated environment

Here are our final 4 posters using the illustration (have been downsized from original A2 format)

[Flash 10 is required to watch video]

We experimented with the ability for the user to interact with the logo.

Final logos

Final logos

With illustrations, don’t think it’s working though…

-Kate

few spreads of brochure for whats on at downstage, without illustrations in it yet

poster with grid over it, bit busy, will try a simpler one, gives more order than the ohter ones I have been doing.
-Kate

poster with grid over it, bit busy, will try a simpler one, gives more order than the ohter ones I have been doing.

-Kate

[Flash 10 is required to watch video]

Logo Animation

The logo is made up by 12 opaque planes. These are animated to move and overlap which create a variety of shapes and various intensities to the hue of the colour. These transformations reflect the fluidity and dynamic nature of the stage.  The logo is not static. Presently there are five stages of change on a loop, but the innovation of the designs means that any number of phases and colours can be added in, including the visuals from the play.  Each plane represents the diverse nature of each of the plays which come together under unified schemata and is flexible across multiple platforms.

more custom type.. maybe not the right typeface but an idea for now
- Kate

more custom type.. maybe not the right typeface but an idea for now

- Kate